If you have a website or recently hired professionals to build you one, then you’re off to a great start. Websites are not set and forget. You need a regular website maintenance plan to optimise your website for performance, security and search engines.
Your website reflects the credibility of your business.
Occasionally, you may encounter a website that is hard to navigate, or the loading times take forever. That website likely lacks maintenance, making you close your tab and search for the following website in the search engine results. You don’t want this scenario for your business. When this happens, you are potentially losing customers and credibility. A regular website maintenance plan optimises your website for faster load time. This way, your customers can navigate around with ease.
Developers often release updates that include performance enhancements and error and bug fixes. By keeping up with these updates, you ensure your website runs on the latest optimised codes, which can significantly improve page load times. Website maintenance also includes updating security, software, plugins, and themes.
During website maintenance, your website’s content, including images, videos, and other media files, is optimised. Large file sizes affect page load times. By compressing them, reducing unnecessary scripts, and optimising multimedia content, the overall size of the website’s pages load faster.
Caching and browser caching can be implemented during maintenance to improve page load time. Browser caching also allows repeat visitors to store some aspects of your website on their local device, reducing the need to re-download these elements every time they visit your website.
Areas that need improvement can be identified when a regular website maintenance plan is in place.
Keep your business and customer’s data safe.
A website security breach can be devastating for you and your customers. It’ll break their trust and can compromise the security of your most essential information. This is why timely website security updates should be done.
Regular website maintenance ensures that security updates and patches are done on time. Doing these minimises the risk of cyber attacks, data breaches and unauthorised access to sensitive information. Regular updates also let you identify potential vulnerabilities before hackers exploit them.
Give your customers a pleasant experience.
Keep your website fresh and accurate by regularly updating its content. Whether adding new blog posts, refreshing product descriptions, or deleting outdated material, staying up-to-date is crucial. Outdated content gives your site an unprofessional vibe and drives potential customers away. Nobody wants to use a clunky website, let alone compromise their privacy. Give your audience what they came there for; information and education.
When you update your information, blogs, galleries and portfolio, ensure it is responsive and adapts to the viewer’s device for seamless browsing. Plus, ensure it does not have annoying clunky errors that drive away potential customers.
A website maintenance plan helps you top the search ranks.
Boost Your Website’s Visibility with Effective SEO Monitoring. Ensure your website stands out in search engines by closely monitoring its SEO. Track your site’s ranking, backlinks, and website traffic to identify and address any issues that may be holding you back. Regular monitoring allows you to track your progress and measure your success over time. Take advantage of valuable insights that can help improve your website’s performance.
Not only does your audience enjoy an updated website, so do search engines. A good website maintenance routine involves adding fresh content to your website. Major search engines like Google and Bing prioritise websites that provide accurate, up-to-date information to users.
Fresh content builds domain authority and helps you rank better on search engines. Content updates such as regularly posting blogs, news, and articles should be a part of your website maintenance plan.
Technically, search engines love a website with proper structure, optimised meta tags, improved site speed, no broken links, and schema markup implemented. All these technical factors are constantly updated when you have regular website maintenance.
Ensure you don’t lose your precious data
Data is the backbone of your business operation. Website maintenance ensures you don’t lose data from security breaches or human error. Ensure the safety of your website with a recent backup. Be prepared for any disaster and have a backup of your backup, so you can get your site up and running quickly. Protect your data and restore your site if it’s ever compromised.
A good website maintenance plan includes regular backups and disaster recovery planning. A comprehensive disaster recovery plan is incredibly essential. This outlines the necessary process and resolutions for a catastrophic event resulting in data loss. By proactively planning for such scenarios, you can minimise the impact of data loss and expedite the recovery process.
Let us keep your website up-to-date.
Don’t get left behind. Your business competition regularly maintains their website, as should you and practically, as should every website owner.
Regular maintenance ensures your website updates the latest security measures and performance enhancements. By staying ahead of the game, you provide visitors with a seamless and engaging experience, gaining a competitive edge in the digital landscape.
Website Maintenance Services by Affordable Web Solutions
At Affordable Web Solutions, we understand the unique challenges small businesses face when it comes to monitoring a website. Our comprehensive maintenance plans are designed to alleviate the risk and hassle of website management. Here’s an overview of what our maintenance plans include:
- Clean up spam: Regularly remove spam comments and form submissions to maintain a clutter free website.
- Monitor Security: Continuous monitoring for potential security threats, along with regular security scans and vulnerability assessments.
- Update WordPress Core: Keep your website’s WordPress core updated to the latest version to ensure optimal performance and security.
- Update Themes and Plugins: Timely updates of themes and plugins, ensuring compatibility and reducing the risk of vulnerabilities.
- Test Contact Form: Regular testing of contact forms to ensure they function correctly, preventing missed leads and lost opportunities.
- Google Search Issues: Monitoring and resolving any issues that may impact your website’s visibility in Google search results.
- Fix Broken Links: Identification and correction of broken links, providing a seamless browsing experience for visitors.
- Offsite Backups Checked: Regular backups are stored offsite to protect your website’s data in case.
- SSL Certificate issues: Monitoring SSL Certificate renewal, usage and expiration.
Not sure where to get started? We offer your first Website Strategy Session FREE for small business owners. Schedule Your No Obligation Audit Today
For your utmost convenience, our website maintenance plan can also include optional SEO keyword research, social media management and content creation.