Case Study

Eaton Cakes

Eaton Cakes is a beloved name in Campbelltown, NSW, known for crafting exquisite wedding cakes, custom cakes, and an assortment of delectable baked treats. They cater to various occasions, from weddings and birthdays to anniversaries and baby showers.

Every creation at Eaton Cakes is a labor of love, made from scratch with a commitment to using locally sourced ingredients whenever possible. With an unwavering dedication to providing personalised service and fulfilling dessert dreams, Eaton Cakes stands out in the industry.

Service Scope:

  • Discovery session
  • Website rebranding
  • Copywriting

Project Goals

The Eaton Cakes website, a window into their sweet world, needed a modern and appealing facelift. The primary goal was to revamp the site, making it fully responsive while ensuring it highlighted their brand, showcased their products attractively, and emphasised their commitment to quality and customer satisfaction.

The new website required essential pages, including “About Us,” “Services,” “Gallery,” a lead magnet opt-in CTA, “FAQ,” and a “Contact Form.” Additionally, the site needed to incorporate sections about their awards and customer testimonials.


The existing Eaton Cakes website faced several challenges. It was outdated, not fully responsive, and the messaging did not effectively drive conversions or showcase the brand and product quality.

Brand Approach

Eaton Cakes retained their original color palette and updated their font combination to give the site a fresh and dreamy appearance, while maintaining a modern and whimsical touch. The logo, which was designed by Jenni herself, underwent simplification, making it easily understandable and memorable.

Going Live

The project culminated in the launch of a new website that authentically reflected the brand’s identity. The website was transformed, acquiring a modern and feminine look, complete with clear brand messaging that resonated with the target audience.

Carefully curated graphic elements, illustrations, and actual imagery from Eaton Cakes’ creations were thoughtfully integrated into the design. The new website was optimised for easy navigation, facilitating inquiries and service bookings for potential clients. Eaton Cakes also received training from Affordable Web Solution, empowering them to manage and update the website with ease.


The Eaton Cakes project demonstrates how we can successfully transform an outdated website into a modern, user friendly platform that effectively conveys any brand’s identity and quality all while preserving the brand’s essence.

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