Tree Live is a small arboriculture business owned by Mitchell Marino, a registered Consulting Arborist with Arboriculture Australia. Despite his qualifications and expertise, Tree Live had been relying solely on word-of-mouth referrals for business growth. Mitchell approached Affordable Web Solutions with a limited budget, seeking a website that could help generate leads specifically in the Campbelltown Local Government Area (LGA).
Client’s Goal:
- Develop a cost-effective website to generate leads in the Campbelltown LGA area.
- Showcase Mitchell’s qualifications and expertise in Level 5 and AQF Level 8 Arboricultural Services.
- Incorporate an enquiry form and a secondary Call to Action to encourage engagement.
Services Scope:
- Website design
- Website development
- Website hosting
The Challenge:
Creating an effective website on a limited budget, targeting the Campbelltown LGA area, while highlighting Mitchell’s expertise.
The Solution:
Cassandra, the founder of Affordable Web Solutions, worked closely with Mitchell to develop a website that would meet his budget constraints and achieve his goals. Here are the steps taken:
1. Content Collaboration:
Mitchell provided his own content, and the Affordable Web Solutions team used their expertise to refine and optimise it for the web.
2. Modern and Professional Design:
The new website boasts a modern and professional design that reflects Mitchell’s expertise. The design emphasizes Tree Live’s qualifications and services.
3. Key Website Elements:
- Multiple Calls to Action: To encourage user engagement and lead generation.
- Backlinks: To improve search engine ranking and website authority.
- Google Analytics and Google Search Console Integration: To track and analyze website performance and make data-driven decisions.
Results:
With the collaborative effort of Mitchell Marino and Affordable Web Solutions, the Tree Live website has become a competitive online presence and a highly effective sales tool. It now serves as a lead-generation platform, reaching potential customers specifically within the Campbelltown LGA area.
Impact:
- Increased visibility: The website effectively targets local customers in Campbelltown LGA, expanding Tree Live’s reach beyond word-of-mouth referrals.
- Enhanced professionalism: The modern design and clear presentation of Mitchell’s qualifications have boosted the business’s credibility.
- Improved user engagement: Multiple calls to action on the website encourage users to take action, leading to more inquiries and potential clients.
Conclusion:
The partnership between Tree Live and Affordable Web Solutions resulted in a successful website that aligns with Mitchell’s budget constraints while achieving his primary goal of generating leads in the Campbelltown LGA area. This case study highlights how an affordable yet well designed and functional website can make a significant impact on a small business’s growth and success.
If you require a budget website, why not consider Affordable Web Solutions. Contact Us today!
