Client Overview
Client: Lash and Brow Avenue
Industry: Beauty and Aesthetics
Location: Sydney, Australia
The Objective
To create a scalable, user-friendly online course platform that digitises their in-salon beauty workshops and provides a seamless learning experience for students.
Lash and Brow Avenue is a leading beauty brand offering premium lash and brow services, beauty supplies, and professional training. With a strong reputation for excellence, they sought to expand their offerings by digitising their in-salon workshops into an online course platform.
This would allow them to reach a broader audience and provide flexible learning options for aspiring beauty professionals.
The Problem
Lash and Brow Avenue initially partnered with Affordable Web Solutions for a Shopify redesign project, which was successfully completed. Impressed by the results, they approached us for a more ambitious project: creating an online course website.
The client had previously attempted to build their e-learning platform using Teachable but faced several challenges:
- Complexity: The platform was difficult to navigate and operate, making it unsuitable for their needs.
- High Costs: The fees associated with Teachable were too expensive for their long-term goals.
- Incomplete Project: Despite having their course curriculum ready, they were unable to complete the project due to the platform’s limitations.
They needed a solution that was cost-effective, easy to manage, and scalable for future growth.
The Process
The project began with a web strategy consultation to evaluate the strengths and weaknesses of their initial attempt with Teachable. Together, we developed a collaborative strategy to ensure the successful completion of the project. Key steps included:
Discovery and Planning
- Analysed the client’s requirements and identified pain points from their previous experience.
- Reviewed their course curriculum and outlined the structure for the e-learning platform.
- Collaborated with the client to define key features, including:
- A seamless user journey from browsing courses to checkout and enrolment.
- Two payment options: full payment and instalment plans.
- A quiz system to assess student progress.
- Scalable infrastructure for adding new courses in the future.
Design and Wireframing
- Created wireframes to map out the user flow, ensuring an intuitive and engaging experience.
- Designed a modern, professional interface that aligns with the Lash and Brow Avenue brand.
- Focused on mobile responsiveness to cater to students accessing the platform on various devices.
Development
- Built the website using WordPress and Elementor for easy content management.
- Integrated LearnDash as the primary learning management system (LMS) to handle course delivery, quizzes, and student progress tracking.
- Implemented Stripe for full payment options and Klarna for instalment plans, providing flexibility for students.
- Uploaded and organised the client’s course content, including lessons, topics, and quizzes, in the correct sequence.
- Optimised images and offloaded videos to external hosting to ensure fast loading times and smooth performance.
Testing and Launch
- Conducted rigorous testing to ensure all features, including enrolment, payment systems, and quizzes, functioned seamlessly.
- Trained the Lash and Brow Avenue team on how to manage the platform, add new courses, and monitor student progress.
- Launched the website with a focus on minimal downtime and a smooth user experience.
The Solution
The new online course website for Lash and Brow Avenue is a modern, scalable, and user-friendly platform that meets the client’s needs and supports their business goals. Key features include:
Comprehensive Course Management: The platform allows the client to easily upload and organise courses, lessons, and quizzes, ensuring a seamless learning experience for students.
Flexible Payment Options: Students can choose between full payment via Stripe or instalment plans via Klarna, making the courses accessible to a wider audience.
Mobile-Friendly Design: The website is fully responsive, providing an excellent user experience across all devices.
Scalability: Built on WordPress and LearnDash, the platform is designed to accommodate future additions, such as new courses, certifications, and advanced features.
Optimised Performance: Images and videos are optimised to ensure fast loading times, even for mobile users.
The Results
The completed project delivered significant benefits for Lash and Brow Avenue:
Enhanced User Experience: The intuitive design and seamless navigation make it easy for students to browse, enrol, and complete courses.
Increased Accessibility: Flexible payment options and mobile responsiveness have made the courses more accessible to a diverse audience.
Scalable Infrastructure: The platform is future-proof, allowing the client to add new courses and features as their business grows.
Client Empowerment: The Lash and Brow Avenue team received training on managing the platform, giving them full control over their e-learning offerings.
Ready to Build Your Online Course Platform?
At Affordable Web Solutions, we specialise in creating custom e-learning platforms that empower businesses to share their expertise and grow their reach. Whether you’re starting from scratch or need help completing an existing project, we’re here to help.
Contact us today to discuss your project and see how we can bring your vision to life. Let’s create a platform that inspires and educates!
