Portfolio

Subset 27

Subset 27

Category: Food & Restaurant
Type: Wordpress

Subset27, a dynamic bar and restaurant located in Ed Square Shopping Centre, recognized the need to modernise its online presence to better engage with customers and reflect its lively atmosphere. The existing website on the Weebly platform had become outdated and lacked the flexibility and functionality required to meet current digital marketing needs. Subset27 partnered with JB Graphic Design for design and leveraged AW.S for development to create a fresh, user-friendly website using WordPress with Elementor Builder.

Objectives:

  1. Modernise the Website Design: Create a visually appealing and contemporary design that aligns with Subset27’s brand identity.
  2. Improve User Experience: Enhance navigation and functionality to provide a seamless user experience.
  3. Increase Engagement: Integrate social media feeds, particularly Instagram, to keep the content dynamic and engaging.
  4. Enhance Flexibility and Performance: Move to a more versatile platform hosted with AW.S to ensure reliability, scalability, and security.
  5. Training & Support: Train Subset27 on the back end so they can make their modifications in the future, including blogs, maintenance and adding and editing content.

Process:

  1. Assessment and Planning:
    • Conducted a thorough analysis of the existing Weebly site to identify areas for improvement.
    • Collaborated with JB Graphic Design to understand Subset27’s brand aesthetics and business goals.
    • Developed a project plan outlining the migration to WordPress and the design customisation using Elementor Builder.
    • Designed an AW.S architecture to host the new website, ensuring high availability, security, and scalability.
  2. Design and Development:
    • JB Graphic Design crafted a modern, visually engaging layout that embodies the vibrant essence of Subset27.
    • Built the new website on WordPress, leveraging the Elementor Builder for its intuitive drag-and-drop interface, which allows for extensive customization without coding.
    • Developed a project plan outlining the migration to WordPress and the design customization using Elementor Builder.
    • Ensured the design was responsive, providing an optimal viewing experience across various devices (desktops, tablets, and smartphones).
  3. Content Integration:
    • Migrated existing content from the Weebly site to the new WordPress site.
    • Added new content to enhance SEO and provide comprehensive information about Subset27’s offerings.
    • Integrated Instagram social feeds to showcase the latest dishes, events, and promotions, fostering a stronger connection with the audience.
  4. Testing and Launch:
    • Conducted extensive testing to ensure the website functioned flawlessly across different browsers and devices.
    • Optimised site performance for fast loading times and smooth navigation.
    • Launched the new website before the timeframe given.

Results:

  • Enhanced User Experience: The new website’s intuitive navigation and modern design significantly improved user engagement and satisfaction.
  • Scalability: The move to WordPress provided Subset27 with a scalable platform that can easily accommodate future growth and content updates.
  • Positive Feedback: Customers and stakeholders praised the new website for its aesthetic appeal, user-friendly interface, and improved performance.

Conclusion:

The website redesign for Subset27 successfully transformed its online presence, aligning it with its vibrant brand and enhancing customer engagement. By partnering with JB Graphic Design for creative direction and AW.S for development and hosting, leveraging the capabilities of WordPress and Elementor. Subset27 now enjoys a modern, flexible, and visually appealing website that supports its business objectives and enhances its digital footprint.

Subset 27