You’re on the right track if you want to use social media for your marketing efforts. Small Business Social Media Managers help with your social media strategy; having an SMM in place could open many business opportunities.
Social Media can help you;
- increase your brand awareness,
- engage with your customers,
- generate new leads,
- manage your online reputation,
- stay ahead of the competition,
- run promotions and a whole lot more.
Your customers need to find you online.
Over the past 10 years, Social media has become a key player in small business expansion. These platforms allow you to reach and connect with most consumers using social media to find products, services and the brands they love.
By Feb 2023, more than 80% of Australians will have social media accounts. This number means most of your ideal customers are likely on social media. By having a social media presence, it’s easier to connect with those customers.
Look at your favourite brand’s social media pages. You’ll notice patterns of consumers connecting with them. People are engaging with these brands. They ask transactional questions such as cost, shipping, and quality. The same goes for after-purchase engagements like customer support, reviews and testimonials.
Create better brand recognition.
The social media landscape is constantly changing. Your competitors are also utilising these platforms to build their brands. If you haven’t, it’s time to prioritise your social media strategy to grow your brand.
Make sure to cover the basics. From being consistent with your visual style, boilerplates and handles to using branded posts, your social media must use elements that make people recognise your brand.
Your social media strategy could include the following:
- Engaging content.
- Partnering with influencers to expand your audience reach.
- Creating user-generated content through customer reviews.
Customer service made easy
Gone are the days of endless phone enquiries. These days, you can use social media to provide real-time support, address queries and gather feedback. Since customers can leave comments and mentions, you can respond and engage.
With all these capabilities, customer service is way faster and more efficient. Through your pages and channels, you can ensure that your customers are cared for, leading to better engagement and brand loyalty.
Advertise your business
Not so long ago, TV and radio ads were the most popular medium for advertising. Social media have removed the middle man and made advertising accessible to everyone. Even for businesses with a minimal budget, advertising is made easy. The best thing is that social media platforms like Facebook, Instagram and Tiktok allow hyper-targeted ads; this means that your ideal customers see your ads.
You don’t need a complete creative studio to do your ads. Many small businesses in Australia use Facebook and Instagram ads with minimal resources. For example, visual creatives like videos and graphics for advertising can be done with a phone and a computer.
Talent and Staff Acquisition
You can also use your platform to promote job openings in your company. For instance, with LinkedIn, you can post open positions and connect with candidates. LinkedIn is also great for connecting with like-minded people and qualified professionals.
Plus, job seekers look into companies’ reputations for potential job opportunities. Your social pages make it easy for them to understand your business.
Engaging a social media manager (SMM) can be an excellent investment for small businesses. An experienced social media manager develops a strategy that aligns with your business and helps create high-quality content, engage customers and manage your online reputation.
By partnering with a social media management team, you can allow your business to focus on its core competencies and free up valuable time that can be applied elsewhere. Additionally, an SMM can analyse social media data and adjust the strategy.
In today’s digital age, having an active social media presence is essential for building brand awareness and driving customer engagement. By hiring a social media manager, businesses can stay competitive and achieve their marketing goals more effectively.
How can a Small Business Social Media Manager Help?
An SMM can do a lot for a small business regarding social media marketing. Here are some ways an SMM can help:
- Develop a social media plan that syncs with the company’s objectives and aims to attract potential clients.
- Create and curate high-quality content to share on social media platforms.
- Regularly post on social media accounts to keep them active and engaged.
- Engage with followers, respond to messages/comments, and build customer relationships.
- Analyse social media metrics to measure success and adjust the strategy.
- Run advertising campaigns on social media platforms to reach new audiences and promote products/services.
- Monitor and manage the business’s online reputation on social media platforms.
Overall, an experienced SMM can help a small business build brand awareness, increase engagement, drive website traffic, and, ultimately, grow its customer base.
Are you looking to grow your brand’s social media presence?
That’s what we do here at Affordable Web Solutions. We’re all about helping small businesses in Australia build recognisable brands that thrive in connection and collaboration. We can work with you if you already have a strategy or want to unpack your ideas. Please send us a message at email@example.com to get started.